In accordance with the latest regulations issued by the Taiwan NCC that "all message content must include the brand name", please be kindly informed that brand name registration will be mandatory toward Taiwan starting from November 1, 2025. Below is a detailed clarification of the changes:
Implementation Timeline: Non-compliant messages (those without a brand name) will be blocked starting November 1, 2025.
1. Brand Name Inclusion in Message Content As previously communicated, all SMS messages directed to Taiwan must include the brand name. Please note that Sender ID is not supported for Taiwan destinations—all messages will be delivered via a Shared Long Code (Shared LC). This requirement pertains specifically to message content.
Brand Name Format and Placement Guidelines: · We strongly recommend placing the brand name at the beginning of the message to minimize filtering risks. · There is no character limit for the brand name. · Abbreviations are permitted only for widely recognized brands. · The use of brackets (e.g., [ ]) is allowed but not mandatory.
Recommended Message Templates: · [Brand] Your OTP is xxxx · Brand Your OTP is xxxx
2. Brand Name Registration To ensure continued message delivery, brand name registration is mandatory. This process requires submitting company details and Know Your Customer (KYC) documentation for the brand owner. Again, please note that Sender ID remains unsupported for Taiwan.
#Registration Information and Required KYC Documents There are no specific requirements for aggregator or reseller traffic. All documentation must be associated with the brand owner.
Required Brand-Owner Company Details include: · Brand name · Company name · Company website · Company registration number · Main company contact number · Sample message templates
Required KYC Documents include, but are not limited to: · Business certificate (A) · ID of company representative (B) · Taiwan KYC registration form (C)
Note: · Additional documents may be requested. However, (A), (B), and (C) are mandatory. · In compliance with data protection guidelines, submitted documents will not be retained. Clients must resubmit all documentation for each new brand name registration.
##Attention## · Restrictions for Certain Financial Sectors · Telecom operators in Taiwan may no longer support messaging services related to loans, lending, and cryptocurrency. To confirm whether a specific traffic type is permitted, we recommend submitting a brand name registration request to receive official confirmation from the operators.
Your prompt attention to these requirements is greatly appreciated. Should you have any questions or require further clarification, please do not hesitate to contact us.
Posted Sep 09, 2025 - 01:54 PDT
This scheduled maintenance affects: Regulatory Updates (APAC).