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Promotional messages will now be sent using alpha sender IDs – All promotional, service, transactional messages will now be allowed to be sent from alpha sender IDs, and the same alpha sender ID can be used for all types of communication. All numeric sender IDs used for sending Promo traffic up until now, will be blocked.
Service Explicit (SE) messages will be migrated to Promo category – All existing SE templates will be sent after preference/Consent scrubbing only, thus saving genuine subscribers from unwanted spam and potential fraud. New SE templates will not be registered going forward. There will only be 3 categories of message templates – Promo, Service (implicit/inferred) and Transactional (only banking OTP).
Consent: All existing consents/opt-ins will be treated as invalid and only Digitally Acquired and Verified consents will be used for scrubbing promotional (including the migrated SE) content.
All Service Implicit/inferred (SI) templates to be reviewed - All sender IDs & content templates need to be reverified on the DLT platforms. All unverified templates & sender IDs will be deactivated. Templates & sender IDs verified as NO by Entity will be blocked, the deadline is yet to be confirmed.